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Ad campaign for Vastra Sammaan



NGO Name

Goonj

As part of the Joy of Giving Week initiative, one of GOONJ's objectives was to raise 1 crore (100 million) units of material donations across 25 cities in India, and to give people the opportunity to experience the joy of giving! Given, the massive scale of the initiative, GOONJ needed a captivating Ad campaign to inform and inspire people across the country to do their bit. Bedi Brothers (Ajay Bedi & Vijay Bedi) created the 30-sec promo for GOONJ.. that eventually played on CNN IBN!
 

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