www.goonj.org
GOONJ.. needed a contemporary look and feel to its website, while retaining its values and the signature styles... a new design that is friendly with the web 2.0, yet without a conspicuous contrast with the earlier version. Eulogik team redesigned the website, that matches the amazing work that GOONJ does offline!

GOONJ's Replication Kit
The Challenge is that one organization like GOONJ.. can not reach out to the almost 500 million people living below the poverty line, quickly enough. The idea is to inspire fellow citizens like you (individuals and organizations) to play a key role and empowering them with the know-how needed to set up their own GOONJ.. centers. So it is like creating millions of drops that collectively form a gigantic ocean, instead of trying to build an ocean from just one drop.

Ad campaign for Vastra Sammaan
As part of the Joy of Giving Week initiative, one of GOONJ's objectives was to raise 1 crore (100 million) units of material donations across 25 cities in India, and to give people the opportunity to experience the joy of giving! Given, the massive scale of the initiative, GOONJ needed a captivating Ad campaign to inform and inspire people across the country to do their bit. Bedi Brothers (Ajay Bedi & Vijay Bedi) created the 30-sec promo for GOONJ.. that eventually played on CNN IBN!